Looking to spice up your normal bottles of ketchup, hand lotion, or olive oil? Why not add some personality by putting your product information on a custom label? You can add custom labels to nearly any type of packaging, from plastic bottles to metal tins.
If you’re on a budget, you can opt for basic, no-frills labels. But if you want your customers to pay attention to your product, designing custom labels that stand out is a must. Plus, putting a brand label on a product can boost your sales depending on the product type.
Ready to create custom labels with unique designs? Here are our top tips for custom label printing.
Things to Consider When Making Custom Labels
No one-size-fits-all format will catch consumers’ attention when making customized labels. Various design characteristics boost a label’s appeal in stores and markets. Design factors when creating labels include:
Custom Labels Start With Material Selection
The material sets the tone and restrictions for design fundamentals. An opaque white substance can be colored over or left uncolored for images and writing. Translucent materials disclose product contents.
Theme Color Can Boost a Product’s Appeal
A product’s theme color might boost consumer interest. Label colors that contrast with rival products make it easy for buyers to recognize one product from another.
Consider the whole package while choosing a color when making labels. The label should match the package and the product’s contents. If not, the product may be less appealing.
Graphics Affect a Label’s Effectiveness
If images are well-made, they can cut down on the amount of text needed to tell you what you need to know about a product. This makes for a simpler and more elegant label design.
Check out this label maker, which has hundreds of templates you can change to show off your brand and products.
Label Font Is Very Important
The font selected for a label is essential as it must attract consumers’ attention without losing readability. Avoid selecting fonts that are very common or decorative. You could even buy a font that is made just for your business and fits its artistic style.
The Custom Label Size Should Correspond to the Packaging
Customized labels should match specially-made container sizes and shapes. Large round boxes can have wraparound labels or front and back labels.
Regardless of the strategy, keep the branding information up front to draw attention to your product.
Making a Consistent Design
Multiple variations of a product line, such as different tastes, require labels with consistent design motifs. On each label, the variation should be written, but the customer should be able to tell that all variations are from the same brand.
Client Preferences Have the Final Say
The finish of a label mostly depends on your client’s preferences and the desired effect. Both glossy and matte finishes have their advantages. Glossy finishes make things stand out, while matte finishes make things look simpler and clearer.
Start Creating Custom Labels Today
Labeling your products with custom labels is a great way to market your business and make your products stand out from the competition. When creating custom labels, there are a few things to keep in mind, such as label size, shape, and material.
You also need to decide what type of printing method you will use. Once you have all of this information, you are ready to create custom labels that will help your business succeed.
For more on-demand topics, see our blog articles.